Adidas Announces New Long-Term Collaboration With Pharrell Williams [Video]



Adidas announced a “long-term collaboration” with super music producer Pharrell Williams via a teaser video.


Having sent tongues wagging when he wore a red Adidas’ classic Firebird Jacket, the collaboration has been understandably months in the making.




“[It’s] an amazing opportunity to work with creative people who understand where I’m coming from and respect my taste while having access to great technology and an amazing brand history,” Pharrell told WWD.

The collaboration, which will make it’s debut this summer and continue over “the next few years,” according to Williams, will feature fabric from his Bionic Yarn textile company, which recycles ocean trash into fabric.

Source: StyleBlazer