For once the high profits from the sells of Air Jordans will be going to a good cause, and not just in the pockets of the big businessmen behind the brand.
The new Air Jordans go towards the Doernbecher Children’s hospital giving them the name Jordan Doernbecher 5s. Give these kids a reason to learn a new word!!!
Check the press release:
Nike and OHSU Doernbecher Children’s Hospital are proud to pay tribute to 2012 Doernbecher Freestyle Program patient Isaac Arzate and his family with the release of the limited edition Doernbecher Air Jordan 5 Retro. After recovering from open-heart surgery, Isaac was invited by OHSU Doernbecher to be part of the 2012 Freestyle program. During his rehabilitation from surgery, he began sketching designs for an Air Jordan 5 Retro, highlighting his interests and experiences. He also became well enough to don his jersey and watch his basketball team from the bleachers, occasionally getting to shoot around during breaks in the game. Then in April 2012, 12-year-old Isaac tragically suffered a second heart attack, and did not survive.
Deeply saddened by his tragic passing but inspired by his passion and spirit, Nike and OHSU Doernbecher invited Isaac’s family to work together to finish the design that Isaac had started. Using Isaac’s original sketches as a guide and some more his parents found, they created a design reflecting Isaac’s vision and incorporating design elements that represented the things that mattered most to him in his life: Isaac’s jersey numbers, 9 for baseball on the upper of the left shoe and 31 for basketball on the right.
Limited quantities of the Doernbecher Air Jordan 5 Retro will be sold on Nike.com and at Nike retail locations across the country beginning Saturday, Sept. 14, with all proceeds from sales of the shoes benefitting OHSU Doernbecher.
Aside from these kicks supporting a good cause, they’re dope as hell!
– See more at: http://bossip.com/829721/jordan-doernbecher-5s-support-good-cause39204/#sthash.kCtSU3fz.dpuf