In not-surprising but still exciting news, William Adams Jr. aka will.i.am, the lead band member of the Black Eyes Peas and producer extraordinaire, is launching a line of eyewear just as futuristic as he is.
In an interview with WWD, the artist discussed his upcoming line, ill.i Optics by will.i.am, which will be a unisex eyewear line hitting stores on September 16th this year. The line will not be cheap though, prices start at $300.
“When you see today’s glasses, they are missing a little bit of what vintage glasses had,” will.i.am said to WWD, “Then when you see vintage glasses —because I’m a collector, that’s my hunt — you just wish they had a little of today in them, so I wanted to marry the retro feel with futurism, take yesterday’s sensibility with today’s aesthetic.”
In conjunction with the launch, will.i.am is planning to create a soundtrack for the global campaign so you can definitely look forward to that signature will.i.am sound.