While Amazon battles its “Christmas In July” sale competition with Walmart, the prominent online marketer announced Spike Lee’s Chi-Raq film will be its first feature-length film.
Based on the reoccurring violence in the inner-city of the Chicago, Lee’s cast includes Nick Cannon, Jennifer Hudson, Common, Wesley Snipes and John Cusack— some of whom grew up in the city. Despite the criticism the film has received for its title (a slang word used to describe the level of violence and conflict in the city), Amazon reports filming finished last week. Many politicians believe it will be hurtful to Chicago’s tourism, although they fail to address ways to better its on-going gun violence situation.
This past January, Amazon began planning to produce a dozen films this year in the hopes of creating distribution deals with traditional theaters. It also plans to release those same movies on its Prime streaming video service a month or two after it releases in theaters. The Wall Street Journal reports that Amazon’s aggressive approach may help them with their leading competitor Netflix who has several hit original content films and shows.
Prior to Spike Lee, Amazon launched deals with Woody Allen and Doonesbury comic strip creator Garry Trudeau.