P. Diddy’s Bad Luck With Music Artist: From Craig Mack to Loon-The Bad Boy Failure Report

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With recent news of former Bad Boy artist Loon (Now Amir Muhadith) going to prison for a 14 year sentence after an arrest in November 2011 in Belgium. Muhadith was slapped with drug charges, with the United States requesting he be extradited. On Tuesday (July 16), Muhadith learned he will have to serve a 14-year sentence.

Loon’s recent unfortunate prison sentence has us wondering what is it with P. Diddy and his Bad Boy artist? Why is it that he hasn’t really had one successful  Bad Boy artist that’s still around today? Makes you feel worried for the future fate of Diddy’s current artist French Montana and Machine Gun Kelly.

We decided to recap some of P. Diddy’s most memorable artist, and find out exactly what happened with their business relations with the business mogul. This might make some of you upcoming music artists a little reluctant to sign that contract to Bad Boy Records.

 

Craig Mack

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Craig was actually a Grammy nominated rapper, who gained fame on Bad Boy in the early 1990s. He is best known for his 1994 hit singleFlava In Ya Ear“. The remix of the single was the breakout appearance of The Notorious B.I.G., as well as one of the first solo appearances by Busta Rhymes. The success of The Notorious B.I.G.’s debut album Ready To Die overshadowed Mack’s early success on the Bad Boy label.

Although Diddy had mentioned in a 1994 interview on MTV‘s Yo! MTV Raps that he was working with Mack on his second album, which was to be released sometime in January the following year, this proved to not be the case. Present at that interview (which also included The Notorious B.I.G.), Mack himself appeared puzzled by the statement. Mack did release a second album in 1997, but none of the singles charted and Mack was unable to repeat his success. In an interview, Biggie Smalls says he appeared on the remix of Flava In Ya Ear for political reasons for Puffy.

The last we heard of Craig Mack was sometime last year when he was rumored to be in some cult based in South Carolina. The cult was reportedly run by Brother R.G. Stair, an 82-year old preacher who is also allegedly a rapist and convicted sex offender.

 

Mase

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M-A-Dolla Sign-E was introduced as Bad Boy’s next big artist during the summer of 1996, when he was featured on the remix to 112‘s debut single, “Only You“, which peaked at number one on Billboard’s Hot Dance Singles Sales chart as well as its Hot R&B/Hip-Hop Airplay chart. With his soon-to-be-trademarked slow flow, Mase quickly developed a crossover fan base as he was featured on original tracks and remixes, by popular R&B artists such as Brian McKnight, Mariah Carey, Keith Sweat and Brandy, among others. The Harlem rapper had become Bad Boy’s premier artist, filling the void left by the death of B.I.G.

On April 20, 1999, during an interview with Funkmaster Flex on New York radio station Hot 97, Mase announced his retirement from music to pursue “a calling from God.” He felt he was leading people, friends, kids and others down a path to Hell, stating that he left to find God in his heart and follow him.

In October 2009, Mase made an impromptu appearance on a live radio interview with Diddy-Dirty Money on V-103. He told the studio staff he brought documentation that would release him from the Bad Boy label and gave the forms to Diddy during the interview. Diddy signed the forms and announced “Mase has the freedom to go do whatever he wants to do.” It was later revealed the forms did not end Mase’s contractual obligations to the record label, but rather allowed him to appear on songs with artists from different labels.

Mase has since appeared on a number of songs with other artists, but hasn’t released any work of his own. Kind of makes you wonder what type of control Diddy really has over his career.

 

112

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Hailing from Atlanta, GA and formerly artists on Bad Boy Records, the group signed to the  roster in 2002. They had great success in the late 1990s and early 2000s with hits such as “Only You“, “Anywhere” and the Grammy-nominated single, “Peaches and Cream“. The group most notably won a Grammy Award in 1997 for Best Rap Performance by a Duo or Group, for featuring in the song “I’ll Be Missing You” with P. Diddy and Faith Evans.

In 2002 the group members, having matured both personally and professionally, came to the realisation that a split with the Bad Boy label was necessary due to the lack of interest. In search of greater creative control, 112 left Bad Boy Records in February 2002 and signed with Def Jam in July on their Def Soul-imprint, insisting that the breakup was amicable.

They released their album Hot and Wet in 2003 with features by reggae artists Supercat, but was unable to reach noticeable measures with their music efforts. The group is still working on releasing an album with all four members.

 

Faith Evans

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Faith became the first female artist to contract with Bad Boy Entertainment in 1994, for which she collaborated with several label mates such as Mary J. Blige and Carl Thomas and released three platinum-certified studio albums between 1995 and 2001, including Faith (1995), Keep the Faith (1998) and Faithfully(2001).  Under contract to Bad Boy Records, Evans was consulted by executive producer Combs to contribute backing vocals and writing skills to Mary J. Blige‘s My Life (1994) andUsher’s self-titled debut album (1994) prior to starting work on her debut studio album Faith.

In 2003, she ended her relationship with the company to contract with Capitol Records.  With Bad Boy Records’ transition from distributor Arista Records to Universal, Faith felt Faithfully received minimum assistance by the company, and during 2004, she finally decided to end her business with Bad Boy as she was convinced Combs couldn’t improve her career any more due to his other commitments.

 

The Lox

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The Lox rose to local fame in the early 90s within their neighborhood of Yonkers, NY. One of their admirers was the “Queen of Hip hop soul,” fellow Yonkers native Mary J. Blige. Mary passed their demo tape on to Diddy who signed them to a deal. At the command of Combs, The Warlocks would later change their name to “The L.O.X” which stands for Living Off eXperience. The group’s debut album Money, Power & Respect went platinum.

In the summer of 1999, the Yonkers trio found themselves disappointed with the direction of their career on Bad Boy, and the group wanted to be released from their contract in order to join the newly formed Ruff RydersInterscope label. The Ruff Ryders had always served as the Lox’s managers and the group felt like the new label could better represent the hard-core sensibilities which they expressed in their rhymes. Bad Boy was known for its radio friendly dance hits and high priced videos, while the Lox were quickly establishing themselves as Hardcore rap artists. The identities clashed — “We just needed to be with a rougher label,” said Sheek Louch. “A harder label that fit our image.”

The LOX tried all of the legal maneuvering available to be released from their contract with Bad Boy. However, when the lawyers and conference calls didn’t work, the group did what they do best. They took their story to the streets. At a New York rap concert, the defiant group sported “Let the LOX Go” T-shirts and sparked a grass roots movement to “Free the Lox.” Pressure resultant from the campaign ultimately caused Bad Boy to release the group from their contract. “We really changed the game by doing that,” says Styles concerning the contractual drama. “It might take years from now, but other people are gonna do it. We made it so they don’t have to be scared to speak up.”

The trio have gone on to start their own successful label D-Block, and we all know how much respect D-Block has in the streets.

 

Black Rob

 

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Black Rob began associating with the label as early as 1996, appearing on the Bad Boy remix to 112‘s “Come See Me”. He was then featured on several other Bad Boy releases including remixes to Total‘s “What About Us” (1997) and Faith Evans‘s “Love Like This” (1998), the song “24 Hrs. to Live” off of Mase’s Harlem World album.

These guest appearances earned him a media buzz and he kept attention with the hit single “Whoa!”. Following this, the album Life Story was released in 2000 and rose above Platinum sales. Despite subsequently appearing on releases by P. Diddy and G. Dep, he was unable to follow up with another hit single and seemingly fell into obscurity. His second album, The Black Rob Report failed to perform as strongly as his debut and quickly disappeared from the Billboard 100 charts.

Rob has a history of arrests spanning from his childhood to even after his record label signing and album release. This resulted in him being sentenced to seven years in prison in 2006 for failing to show up to court for his sentencing (which was to be 2 – 6 years initially) in a grand larceny charge from 2004, in which he was accused of robbing more than $6,000 worth of jewelry from a hotel room. He was released from prison in May 2010.

 

Shyne

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In 1997 hip hop producer Clark Kent discovered Shyne, noticing something in his voice. Not long after, Shyne started making appearances on recordings made by Bad Boy Records artists. He notably featured on a remix of Total’s “Sittin At Home” track and on Mase‘s second album Double Up, on the track entitled “From Scratch”. In the same year he featured on Diddy’s Forever, as well as on a remix of P.E. 2000. Shyne’s first, self-titled album was recorded prior to the rapper’s arrest, and released on September 26, 2000. The album made Billboard’s number five spot on the charts and sold over 900,000 copies.

On December 27, 1999, Shyne, along with Diddy and his then girlfriend, Jennifer Lopez, were involved in a shooting at a Manhattan club which left three people injured. As a result the 21-year-old rapper, whose debut album was pending release, was charged with and convicted of attempted murder, assault, and reckless endangerment. This led to rumours about Shyne’s position at Bad Boy Records and doubts about whether his debut album was ever going to be released.On June 1, 2001, Shyne was sentenced to ten years in prison.

While many labels met with Shyne while he was at the Clinton Correctional Facility, the rapper ultimately signed with Def Jam Records for a $3 million contract. In 2004 Shyne released his second album, Godfather Buried Alive. The album, recorded prior to imprisonment and partially over the phone, sold 434,000 copies and hit No. 1 on Billboard’s Top R&B/Hip-Hop chart.

 

Dream

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Dream released their debut single, He Loves U Not, in 2000 and their debut albumIt Was All a Dream, was released on January 23, 2001. “He Loves U Not,” peaked at #2 on the Billboard Hot 100, and at #17 in the UK Singles Chart.

Though Bad Boy Records had planned to release “Miss You” and “In My Dreams” as the third and fourth singles from It Was All A Dream, and promotional copies of the latter were shipped, the singles were never released. This was partly due to the impact of the September 11 terrorist attacks in 2001. Little was heard from Dream until April 2002, when Melissa Schuman left the group to pursue an acting career. Diddy appeared on TRL on April 3 to announce the news, noting that there were no bitter feelings. A lengthy search conducted by Diddy and the three remaining members led to 15-year-old Kasey Sheridan becoming the youngest member of the group in the early fall of 2002.

Dream spent the subsequent months recording new songs for their second album. In the summer of 2003, the girls returned to the scene with a sexier image and a new single featuring rapper Loon called “Krazy.” The single and its video did not receive the acclaim and success of “He Loves U Not,” and the second single from the album, supposedly “That’s OK,” was never released. Dream’s album Reality was to follow in May, but its release kept being postponed until, ultimately, it was never released. Bad Boy Records dropped Dream and they disbanded, although their dissolution was never formally announced.

 

Loon

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Harlem-bred rapper Loon, was formerly part of P. Diddy’s Bad Boy Records, where he released his self-titled debut album, Loon in 2003. He has also made many guest appearances on songs of the R&B and hip hop genres. He is best known for his role in P. Diddy’s 2001 Hits “I Need A Girl Pt. 1″ .

In 2004, Loon left Bad Boy to start his own label, Boss Up Entertainment. Loon started his music career as a member ofMase’s rap collective Harlem World. Along with his music, Loon has also been featured in two movies directed by Damon DashState Property 2 and Death of a Dynasty. Loon converted to Islam in 2009, and was just recently sentences to 14 years in prison on drug-related charges.

 

G. Dep

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After meeting with Diddy in 1998, G. Dep was signed to a $350,000, five-album deal with Bad Boy Records.  In the next year, he appeared on two songs on Black Rob’s 1999 debut album Life Story. G. Dep released his debut solo album Child of the Ghetto in 2001. Child of the Ghetto peaked at #106 on Billboard 200 and #23 on Top R&B/Hip-Hop Albums. His single “Special Delivery” from the album peaked at #59 on Hot R&B/Hip-Hop Songs and #3 on Hot Rap Singles.

G. Dep was subsequently dropped from Bad Boy Records. G. Dep and Loon released an independent album Bad Boy in 2007. On December 15, 2010, G. Dep (real name Trevell Coleman)  walked into 25th Precinct to turn himself in. He confessed to a cold case crime, a murder of a Queens man in 1993. Coleman had attempted to confess twice before, but was previously considered to be under the influence of drugs and incoherent.  Coleman pleaded not guilty to second-degree murder at his appearance in New York Supreme Court on January 13, 2011. He was convicted of the second-degree murder charge on April 17, 2011 and was sentenced to 15-years to life in prison on May 8, 2011.

 

Da Band

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During the preliminary period 40,000 participants tried out for a spot in the group but Diddy narrowed it down to six artists. For several weeks the group was subjected to vigorous and sometime demeaning tasks, including walking from midtown Manhattan to Brooklyn to purchase a Junior’s cheesecake for Diddy, and Ness’ battle with Harlem rapper Jae Millz. The group’s story was documented by three seasons of MTV’s Making the Band 2. Their debut album, Too Hot for TV, was released in September 2003.

On the Season Three finale, the group effectively ended when Diddy dissolved them and chose to keep Ness, Babs, and Chopper “Young City” on the label. Ness and Babs were to be a duo and Chopper was to be a solo artist on Bad Boy South. Chopper would eventually leave the label and was followed by Babs sometime later leaving Ness the group’s only member still signed to Bad Boy. Ness has worked as a songwriter for Diddy on albums such as 2006’s Press Play. The group (minus Dylan) parodied what they went through during the filming of Making the Band 2 on Dave Chappelle’s sketch comedy show The Chappelle Show. The group members have since been working on solo projects and have maintained good relationships with each other except Chopper and Ness who are currently involved in a dispute.

 

Day 26

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Day26 was formed in August 2007 by Diddy in a handpicked selection at the end of MTV’s Making the Band 4. The group consists of Robert Curry, Brian Andrews, Willie Taylor,Qwanell Mosley and Michael McCluney. The moniker is a tribute to the day when Andrews, McCluney, Curry, and Taylor went from unknowns to stars. The group released their first album, Day26, on March 25, 2008, one week after their then label mates and Making the Band 3 winners Danity Kane released Welcome to the Dollhouse. The album’s first single, “Got Me Going”, was released on the finale of Making the Band 4. The album went on to debut at number one on the billboard charts.

Making the Band 4 returned to MTV for another season and followed Day26, Danity Kane and Donnie Klang on the Making The Band tour. Season 3, Part 2 of Making The Band 4debuted on February 12, 2009.

MTV aired part II of the final season of Making The Band 4. The season followed Day26 as they recorded their second album, Forever in a Day, which was released April 14, 2009. During the season, Que had multiple disagreements with Screwface, the group’s new manager, and multiple members of the group.

In December 2009, after differences with their new management team, especially their manager Screwface, Que parted ways with the group.

Danity Kane

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Danity Kane were an American female music group, signed to Bad Boy Records and first established in 2005. Formed on the third installment of MTV’s Making the Band, the quintet comprised members Aubrey O’Day, Wanita “D. Woods” Woodgett, Shannon Bex, Dawn Richard, and Aundrea Fimbres. Danity Kane’s self-titled debut studio album was released in 2006 and achieved success in the United States, shipping a million copies domestically, while spawning two singles with top 10 hit “Show Stopper” and the ballad “Ride for You”. Their second studio album,Welcome to the Dollhouse, was released on March 18, 2008, following the release of their second top 10 hit single “Damaged”.The band became the first female group in Billboard history to debut their first two albums at the top of the charts.

On the October 2008 finale episode of Making the Band 4, O’Day and Woodgett were confirmed as no longer a part of the group. On January 27, 2009, Richard confirmed to MTV.com in an interview that Danity Kane was no longer a group. The final line-up of the group, featured in the 2009 season of Making the Band, consisted of Richard and Fimbres; all group members were ultimately released from their contracts with Bad Boy Records later within the year.

There have been recent rumors of the group putting themselves back together, and we recently told you about former member Dawn Richard and her new facial makeover. 

 

Dirty Money

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Dirty Money was a rap group consisting of Diddy, singer and dancer Dawn Richard, and singer-songwriterKalenna Harper. They were signed to Combs’ label Bad Boy Records. According to Combs, Diddy-Dirty Money was “a look, a sound, a movement, and a crew” and not about “drug money, illegal money, or anything negative … for my new concept album Last Train to Paris, I wanted to do something refreshing, something unique, something forward for myself as an artist … I wanted to tell a love story [but] I couldn’t just tell the male’s point of view.” 

The group disbanded in 2012, with Dawn Richard moving forward with pursuing her solo career.

 

So what can we say from examining off of Diddy and Bad Boy Records past acts???? Diddy definitely only messes with artists that can bring him money, fame, and success. As soon as G Dep, Black Rob, and Dream fell off slightly Diddy dropped them like a bad habit. So what does that say about him as a business man? He does business well, but he’s not into developing artists. You have to come to Diddy with the ability to make hits and sell records, don’t ask him for advice or time to develop yourself, because he’s not waiting for that.

And for the artists that are successful and do bring Diddy fame, money, and success it seems like he works to own you and make more money off of you than you can make for yourself. That seemed to be the case with Mase, The Lox, and Faith Evans. Whatever it is about Diddy as a music man, it just doesn’t seem to be working for anyone other than himself. He makes artists for the time, rather than making timeless artists. Diddy is a money man, he goes to where the money is. He might use you for a particular project, like he did with Dirty Money, or just use you for a television show idea, like he did with Da Band and Danity Kane.

Just be careful if you’re an upcoming artists with an opportunity to get signed to Bad Boy Records, because it doesn’t seem to turn out so well for the artists involved.

Source: Wikipedia