The city of New York is set to be a pioneer within the United States on tackling the transgender debate and showing support for people to “use the bathroom consistent with who they are”.
The ad campaign is the first of its kind that promotes the acceptance of unisex bathrooms for the transgender community.
The city is launching a first-of-its-kind ad campaign telling New Yorkers to use whatever bathroom they feel suits them, regardless of their gender when they were born.
The new campaign, which officials debuted Monday, includes real life transgender New Yorkers and tells people to “look past pink and blue” and to “use the restroom consistent with who you are.”
The ads and videos will appear in subway cars, bus shelters, phone booths, ethnic and community newspapers in English and Spanish.
“While other cities and states are legislating intolerance and taking away individuals’ right to use bathrooms consistent with their gender identity, we are proudly standing with our transgender and gender non-conforming New Yorkers,” Mayor de Blasio said in a statement.
It’s the first time any government has taken out ads with public money to encourage the use of bathrooms consistent with gender identity.
The transgender New Yorkers featured include Alisha King, a Bronx resident and full-time mom; Charlie Solidum, a Brooklyn resident and health care professional; Ky Platt, a Bronx resident and technical theatre professional; and Ariel Murtagh, a transgender rights activist and rising high school student.
All participated because they want to draw attention to the issue that has come in the forefront after several states passed laws to force people into the bathroom that corresponds with their birth gender.
Critics like de Blasio say those laws discriminate against transgendered people.
“Bathroom discrimination is a regular occurrence for the transgender community,” said King. “So much so that many of us avoid even using public restrooms to begin with. I sincerely hope these ads help people understand that transgender people are people just like you. We just want to use the restroom safely and be treated with respect.”