It seems there is a new story every week centered around Black women or girls being discriminated against because of their natural hair being seen as “unprofessional” for the professional work or school settings.
Well now there is a new campaign called #NaturalisProfessional by the Happy Hair Brand that is aimed at tackling the ideology that a Black woman’s hair has to be “tamed”, or slicked down, in order to be perceived as professional.
#NaturalIsProfessional is a photo campaign collaboration with Professionals with Natural Kinks & Curls and Happy Hair Boutique. “Natural Is Professional” aims to show that many high-demanding career women rock natural hair in their workspace.
In February 2016, a number of high school students received backlash about their natural hair being “untidy, un-groomed, unkempt and looking like it hadn’t been combed for days.” Also February marked Happy Hair’s 3rd Annual ‘Love Your Natural Hair’ Month. It only felt natural to join the two.
15 Natural Hair Professionals and four up and coming Natural Hair Young Professionals, including a medical engineer, a dentist, a CPA, a future doctor, a business owner and more, came out to show their support for these students and to prepare them “for today’s job market.”
The result is countless stereotype-breaking, positive black hair images flooding social media timelines to make people rethink what professional hair can be.