Via Express UK reports:
But the brand, which is renowned for its oversized hip-hop clothes, jeans and hoodies, is now branching out to incorporate other music influences and smarter styles.
As part of its new look the company has enlisted the help of Nev Schulman, the man behind smash-hit show Catfish, to endorse and model their new autumn/winter 2014 collection.
Following in the footsteps of celebrities such as magician Dynamo and Rick Genest, who have also been shot for the brand, the 29-year-old models the new collection with effortless style.
The edgy new range includes outerwear pieces such as the Roc Parka and the PU Flight. The parka is crafted with leather-style panelling detail and the flight jacket showcases an army-print pattern.
The colour pallet is mainly monochrome but a splash of colour is added to some of the funky hoodies and shoes.
The 2Face T-shirt pays homage to Jay-Z’s world famous 2013 Magna Carter Tour, emblazoned with powerful imagery influenced by Greek mythology.