Beyonce continues to break the mold by casting a model with muscular dystrophy as the face for her new online store.
Bey cast Jillian Mercado, a blogger and model with muscular dystrophy, as the new face of Beyoncé’s online store. Upon arriving to the site, Mercado can be seen modelling the T-shirts, hats and sweaters that comprise the superstar’s latest line of signature apparel.
Jillian Mercado, a blogger and model with muscular dystrophy, has been cast as a new face of Beyoncé’s online store, where she can be seen modelling the T-shirts, hats and sweaters that comprise the pop star’s latest line of merchandise.
Mercado announced the news through her social media channels: “OK LADIES now let’s get in FORMATION!” she wrote on Instagram. “So BEYond excited to finally announce that I’m on the official @beyonce website!!!”
OK LADIES now let’s get in FORMATION! So BEYond excited to finally announce that I’m on the official @beyonce website!!! A special shout out to Queen Bee herself and the amazing team behind it 👑 Photography by the most wonderful @danielavesco, Makeup @jamiebeaute, & Hair @jenniferjocelyn 🐝 #slay #formation #jillianmercado
The image she posted features her in a wheelchair alongside two other models. Mercado is wearing a “hot sauce” cap and a sweater emblazoned with the line “I twirl on them haters”.
Mercado has been represented by IMG Models since last year and has worked on campaigns for Diesel Jeans and Nordstrom. But the 28-year-old began in the industry much earlier, working as an intern at a variety of fashion magazines while studying at the Fashion Institute of Technology in New York, where her classmates compelled her to start blogging.
Mercado wrote on Twitter that since the Beyoncé merchandise images had gone live, the feedback from the press had been “truly surreal” – and she used the moment to start another conversation.
Referring to the term “wheelchair-bound”, which many in the disability community find offensive, she tweeted: “Now how about we fix that word bound…”