Lionsgate has formed a partnership with actor/comedian Kevin Hart and his company, Hartbeat Digital, to launch a new video-on-demand service, Laugh Out Loud, and create a new social adventure mobile tablet game, initiatives that further expand the global entertainment icon’s multi-faceted career.
The new OTT service will serve as the exclusive home for all content created by Hart outside his theatrical and live touring activities and will include original series starring Hart. One of the first shows being developed is a hidden camera premium original series in which Hart stars as an undercover Lyft driver.
Laugh Out Loud will also showcase content curated by Hart along with shows featuring social media stars and up and coming comedians, including a series starring social media phenomenon Logan Paul, the most viewed content creator on Facebook (300 million video views last month) and Vine (nearly 4 billion loops).
Codeblack CEO Jeff Clanagan, who has served as Hart’s business partner for the past 10 years, has been named President of the new service as well as President of Hart’s company, Hartbeat Digital.
As part of the multi-faceted relationship, Lionsgate will also join with Hart and game developer Fifth Journey to create a social adventure mobile game starring and written in collaboration with Hart. Players become comedic rock stars with Hart as their mentor, embarking on adventures that include touring the country, starring in movies, hosting award shows and more. Game choices, mini-games and features will incorporate Hart’s trademark humor and emphasize positivity.
“Lionsgate has always been a great partner of mine, and I’m more than excited to take our business and creative relationship to new levels,” said Hart. “I understand the direction in which the television business is headed, and I see this big new space toward which audiences are starting to gravitate. I believe that launching this venture together now puts us ahead of the pack.”
“Kevin is one of the biggest stars in the world, and we’re proud to kick off our partnership with a new OTT platform as well as a mobile game, extending a collaboration that began with the film Kevin Hart: Let Me Explain,” said Lionsgate Chief Executive Officer Jon Feltheimer. “He is an incredibly versatile talent who will bring his unique comedic voice to Laugh Out Loud’s entire spectrum of original content, and his ever-expanding global fan base gives both initiatives tremendous growth potential. Nobody understands how to continue extending Kevin’s brand better than Jeff Clanagan, and we’re pleased that he will lead the new platform’s growth.”
The new platform joins a growing suite of Lionsgate OTT services featuring branded, targeted content for affinity audiences including Tribeca ShortList, which launched last fall in partnership with Tribeca Enterprises, and Comic-Con HQ, which debuts this summer in partnership with Comic-Con International.