Kendrick Lamar’s First Reebok Sneaker Works to Unite Gangs [Video]

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More proof that Kendrick Lamar is the truth. 

The Compton rapper’s new Kendrick Lamar-Reebok partnership just released  a glimpse at the rapper’s first official sneaker collaboration. The “Alright” emcee chose to use the gang violence prevalent in his hometown of Compton, Calif., as inspiration into the design and layout of the sneakers. 

Kendrick has created one of the best Reebok Ventilators to date — which is no small task given the abundance of recent collaborations.

These Ventilators, which were previewed by Sneakers.fr, are set against an off-white suede base with alternating blue and red accents on each shoe. The gang references are apparent, and each tongue tag is inscribed with “Neutral,” echoing a sentiment Kendrick has been pushing strongly during his career. Complete with TDE branding on the tongue, these Ventilators also come packaged with both rope and flat laces.

Will you be copping a pair?