Kendrick Lamar is releasing his second Reebok shoe collaboration called the Club C.
According to SoulCollector, the retro tennis model is outfitted with a black and white look inspired by Lamar’s To Pimp a Butterfly. Kendrick stated that he wants the shoe to build on the same message of equality and unity that he did in his previous Reebok designs.
“Now more than ever it is important for individuals to come together as one. This sneaker represents that call for unity and equality, while also pushing people to look beneath the surface and uncover the hidden messages,” Lamar said via press release. “This is something I try to do with my music, and now here with the Club C.”
The Kendrick Lamar x Reebok Club C are set to release in adult and kids’ sizes (at $110 and $70) on Jan. 13.
The sneakers will be available at Footaction, Sneaker Villa, Shiekh Shoes, Jimmy Jazz, Shoe Palace and Reebok.