Kanye West received plenty of social media slander for the pricing of his latest Yeezy Season Collection.
Well Yeezy wants you to understand the importance of sweatshirts, and why his sweatshirts are the best and deserve the hefty price tag.
While sitting down with Vogue Magazine, Yeezy explained how he just wanted to make a high quality version of what people wear on a day-to-day basis:
“I think people just wear yoga pants and sweatshirts, and I wanted to make the most beautiful version of that possible.”
Vanity Fair: It’s the ideal of the Gap, it’s the Gap 15 or 20 years ago.
“When it had the Peter Lindbergh photos. . . . I was so happy to just show so many sweatshirts. It’s as simple as that. I think sweatshirts are the way of the future.
And we worked so hard on our development of our actual sweatshirts to make them fall a certain way, the dyeing that we do, the type of washing where we take a thicker Japanese stretch French terry and wash it down to where it keeps its original qualities but then feels so thin. . . .
Sweatshirts are f*cking important. That might sound like the funniest quote ever. How can you say all this stuff about running for president in 2020 and then say sweatshirts are important? But they are. Just mark my words. Mark my words like Mark Twain.”
Sweatshirts are fuc*ing important…..because Kanye said so!