Kanye West was not playing when he landed that Adidas sneaker deal. Over the past 2 months when you heard Kanye West talking in his previous media rants one thing he kept saying was that all he wants to do is create. Well recently Mr. West talked about his creations during an interview at Chicago radio show called Morning Riot. He discussed his recent trip to Herzongenaurach, Germany to meet the officials of the brand. He worked with the team at Adidas and designed 20 different styles of shoes. Yes 20 !
He told the radio show “We designed the entire women’s collection. We designed the entire men’s collection. And we designed 20 shoes. We coming in September and it’s about to be a paradigm shift.” Sounds like Kanye West is about to take the Adidas sports brand to a whole new level. Maybe Nike messed up for not getting him a better deal.
Kanye west also stated “You need to hear this in Portland. Listen at the Nike Campus, that methodology, that’s not going to work. All of this leveraging and extortion is not going to work now because I’m at Adidas. The game is flipped now. There’s nobody you can run to and nowhere you can hide right now” We are all excited to see what Mr. West has in stores for us. We don’t believe he will disappoint, if you look at his track record he had designed one of the sexiest heels and sneakers for Giuseppe Zanotti, created one of the most rare sneakers with Nike, and broke records at Louis!
This man can do no wrong when it comes to creating and designing. MAMA THAT BOY GOOD!
Till next time stay stylish my friends.