Drake surprised many by “pulling a Beyonce” this past weekend with the surprise release of his latest mixtape “If You’re Reading This It’s Too Late”.
The mixtape went straight to iTunes over the weekend and ended up selling 500k units during the mixtape’s opening weekend.
The mixtape is a prelude to Drake’s highly anticipated “Views From Tha 6″ album that is set to drop later this year. Fans must have been eager for some new Drizzy music as they helped the Toronto native go Gold in three days.
Beyonce‘s surprise album release in 2013 did incredible numbers as well, selling 600k its first weekend. This might be the start of a new trend within the mainstream music scene.