Lumber manufacturer 84 Lumber was not expecting their company website to shut down following their touching Super Bowl ad that highlighted a Mexican mother and daughter’s immigration to the United States.
“The service is unavailable.” Were the words you’d find if you tried going to Journey84.com following 84 Lumber’s “controversial” Super Bowl ad on Sunday.
The ad featured a Spanish-speaking mother and daughter apparently traveling from Mexico to the United States when at the end of their journey the pair discover a door in a giant wall that they go through to freedom.
After showing part of the ad, 84 Lumber directed people to check out Journey84.com to see the rest. Which in turn shut down their website temporarily.
Below is the full, uncut 84 Lumber Super Bowl promotional film. See a mother and daughter’s symbolic migrant journey towards becoming legal American citizens. Contains content deemed too controversial for the original ad and banned from broadcast.