Since the inception of the Black Lives Matter movement, there has been much criticism against the initiative for what many say is their “lack” of actually doing anything for the Black community.
Well to help stifle naysayers, Black Lives Matter has recently partnered with an ad agency in NYC to help people discover black-owned businesses throughout the country.
According to HuffingtonPost Black Lives Matter has created a more user-friendly way to help people find and support black-owned businesses in America.
In partnership with top NYC ad agency, J. Walter Thompson New York, the civil rights organization launched a beta version of BackingBlackBusiness.com on Monday.
Online shoppers are able to search for businesses through a variety of categories like food and beverage, health and beauty, entertainment and lifestyle, and see a list of Black-owned service providers for each category.
Black Lives Matter stated that they have hopes of turning BackingBlackBusiness.com into “the biggest and most easily accessible black businesses database in the country,” according to a statement.
“Black-owned business have long been a staple in the Black community providing jobs, economic security and a somewhere for us to go and feel seen and safe,” said Black Lives Matter co-founder Patrisse Cullors. “In these uncertain times, we need these places more than ever.”
With this interactive and innovative new platform, Brent Choi, Chief Creative Officer of J. Walter Thompson New York said that they hope the initiative is able to “reduce the racial disparity that exists in economic well-being through the promotion of black business ownership.”
BackingBlackBusiness.com currently has information for more than 300 businesses and aims to have a diverse array of black-owned businesses represented on the site by the end of 2017, including non-profits and online stores.