Following a hearty Thanksgiving feast, armies of turkey-stuffed consumers will descend on America’s stores to conquer one mission: save bigtime. It’s one of our nation’s most sacred holiday traditions. This year, the National Retail Federation expects total retail sales for the holiday season to reach $655.8 billion, an increase of 3.6 percent from nearly $631 billion in 2015.
To help consumers maximize their savings this coming Black Friday, WalletHub surveyed 8,000 deals from 35 of the biggest U.S. retailers’ 2016 Black Friday ad scans and identified the stores offering the largest advertised discounts for each product category such as “Jewelry” and “Appliances.”
|Best Black Friday Retailers (Avg. % Discount)|
|1||Macy’s (63.35%)||6||Kohl’s (58.15%)|
|2||Stage (62.81%)||7||Shopko (55.55%)|
|3||JCPenney (62.79%)||8||Fred Meyer (49.70%)|
|4||Harbor Freight (62.58%)||9||Craft Warehouse (45.03%)|
|5||Gordmans (61.59%)||10||Sears (43.89%)|
- Macy’s has the highest overall discount rate at 63.35 percent, whereas Big Lots has the lowest at 23.52 percent.
- The overall average discount for Black Friday is 39 percent. Consumers should aim for this discount amount or higher to avoid Black-Friday traps.
- The “Toys” category has the biggest share of discounted items, 28.26 percent of all offers, whereas the “Books, Movies and Music” category has the smallest at 0.93 percent.